Regnery Publishing President and Publisher Marji Ross on how to put all of the pieces together to create a hit title.
Developing a Best Seller
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We like to break news with our books. That’s a large percentage of the books that we publish. … We’re asking ourselves what’s new. So our backlist is quite small. Very few of our books wind up backlisting well. A handful do. We are in the interesting, challenging position of trying to reinvent our list every year. It’s a unique type of publishing model. We try to keep doing what we’re good at, [and] that’s what we’re good at.
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Peter Beisser
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