Regnery Publishing President and Publisher Marji Ross on how to put all of the pieces together to create a hit title.
Developing a Best Seller
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Extra: If you had to sum up the methodology of seeing a title make its way onto The New York Times Best-Seller List into one course of action, what would it be?
Ross: We certainly have in our minds, with every title we acquire, “How are we going to make this into a best-selling book?” We sign every book with the idea that it has the potential to be a best-seller. We kind of are loading the dice in our favor. If this doesn’t have the chance to be a best-seller, we may not even take a swing. … The way we try to orchestrate our best-sellers is to make sure that every book is all three of the following things: interesting, unique and relevant. Most of the proposals I see are one or two of those things. Rarely are they all three.
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