Regnery Publishing President and Publisher Marji Ross on how to put all of the pieces together to create a hit title.
Developing a Best Seller
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One of the other things we have done … is to offer people a sample chapter or sample excerpt to read online. That’s a good way to gather new e-mail names. We will send you a new sample of the book if you provide us with your e-mail address. This has helped us build our list tremendously. … We’re very successful [with] our target market, and we have a high degree of confidence that most of our readers are going to be interested in most of our books. That’s definitely a competitive advantage.
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Peter Beisser
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