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To Publish Or Not To Publish
Durando says it's a good sign that "The Da Vinci Code" is selling well, as it shows that e-books are not a specialty item.
"Another thing that drives e-books is promotion," he says. But, "there are still relatively few outlets where one can access or purchase an e-book. So certain types of promotion could drive an e-book to become a best seller, but still not as much as general demand would."
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