E-books' Impact on ROI
After several reboots, e-book publishing is seeing signs of growth. Recent sales figures compiled by the Open eBook Forum (OeBF) have given publishers an indication of what the future holds.
And that future might be now. For the first quarter of 2004, e-books posted double-digit growth (28 percent), and though revenue is projected to be a modest $13 million for the year, sales are rising, and the OeBF, an international trade and standards organization for the electronic publishing industry, began tracking sales of trade titles via a monthly bestseller list in March. Given all the optimism, publishers have taken a harder look at their e-book programs and are putting better marketing campaigns behind them.