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Also gone are the days when publishers feared e-book sales would steal sales from hardcovers and paperbacks. Most have come to realize that those who buy e-books wouldn't ordinarily buy the printed version.
"Publishers have always feared e-book sales would cannibalize print sales, but I've seen little evidence of this," Durando says. "It's just another format that suits a customer's need better, so in most respects e-book sales supplement print sales." He adds, while there are few e-book-only products, it is the future, as there will be more opportunity to develop and market "e-only" products as production costs drop and product creation becomes more flexible.
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