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Especially with many publishers pondering ways to sell books direct to consumers, following Borders' collapse, and fewer and fewer bookstores and book shelves on which to sell their books, inviting fans of your content to sign up to receive more of the same is a great way to build your audience list/database, to promote your authors to their fans, and even to cross-promote other books. (Think of Amazon's "others who ordered [this book] also ordered [this other book].")
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Noelle Skodzinski
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