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An example shown in the E-Marketing Strategy column is an e-newsletter by Shambhala Publications in which a quote of the week, from one of Shambhala's books on Buddhism and "classics of the wisdom traditions," is featured.
And what if you embedded video in the e-mail of an author talking about a new book? I would, by all means, watch a video of Clive Barker talking about "Abarat," and it likely would even inspire me more to buy the book.
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Noelle Skodzinski
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