Gene Therapy: Effective Digital Print Strategies
Exploring today’s print-on-demand market and how to fully integrate digital printing into a title’s life cycle.
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Neil Litt, director of editorial, design and production at Princeton University Press, observes that “the difference in quality is more determined by the skill of the operator than the nature of the equipment.”
Another publisher shared some off-the-record thoughts that an additional consideration is whether the digital print will last as long as the expected life of the paper: “One of our first concerns when we moved to a digital print strategy was whether or not the toner would fade over time. We had the digital printers provide us with independent test results that ultimately reassured us that our fears were not justified,” the publisher says.
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- Companies:
- BookMasters Inc.
- BookSurge
- Canon U.S.A. Inc.
- ColorCentric Corp.
- Consortium
- Continuum International Publishing Group
- Edwards Brothers
- Fidlar Doubleday Inc.
- Hewlett-Packard Co.
- IBM Corporation
- IBT Global
- Infoprint Solutions Co.
- IUniverse
- Kodak Graphic Communications Group
- Lightning Source Inc.
- Lulu.com
- Malloy Inc.
- Nipson America
- PMA
- Princeton University Press
- Ricoh Americas Corp.
- Rochester Institute of Technology
- RR Donnelley
- Xerox Corp.
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