Gene Therapy: Effective Digital Print Strategies
Exploring today’s print-on-demand market and how to fully integrate digital printing into a title’s life cycle.
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At the Digital Book Printing Forum held at the 2008 Publishing Business Conference & Expo last month in New York City, Tom Willshire, vice president of sales and marketing, Continuum International Publishing Group, addressed how digital print fits into a comprehensive content management strategy. Continuum’s multichannel, multiformat program provides a good case study on the value of virtual warehousing print-to-order in multiple locations as a way to limit returns, handling and lost orders.
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- Companies:
- BookMasters Inc.
- BookSurge
- Canon U.S.A. Inc.
- ColorCentric Corp.
- Consortium
- Continuum International Publishing Group
- Edwards Brothers
- Fidlar Doubleday Inc.
- Hewlett-Packard Co.
- IBM Corporation
- IBT Global
- Infoprint Solutions Co.
- IUniverse
- Kodak Graphic Communications Group
- Lightning Source Inc.
- Lulu.com
- Malloy Inc.
- Nipson America
- PMA
- Princeton University Press
- Ricoh Americas Corp.
- Rochester Institute of Technology
- RR Donnelley
- Xerox Corp.
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