Knopf Targets Underserved College Demographic
Alfred A. Knopf, a division of Random House Inc. and publisher of hardcover fiction and nonfiction, is stepping up its marketing to the college market. The company has formed a strategic partnership with Y2M: Youth Media and Marketing Networks, a marketing services company focused on the college and recent graduate market, to promote its list of dynamic young authors to students nationwide. Knopf, a division of Random House, Inc., will leverage Y2M’s insight and network of campus-specific university newspaper Web sites to capture this important audience, which includes more than two million consumers who purchase $40 billion in goods and services annually.
First Installation of Wireless RFID System in U.S. Library Deployed
Knopf Targets Underserved College Demographic
Alfred A. Knopf, a division of Random House Inc. and publisher of hardcover fiction and nonfiction, is stepping up its marketing to the college market. The company has formed a strategic partnership with Y2M: Youth Media and Marketing Networks, a marketing services company focused on the college and recent graduate market, to promote its list of dynamic young authors to students nationwide. Knopf, a division of Random House, Inc., will leverage Y2M’s insight and network of campus-specific university newspaper Web sites to capture this important audience, which includes more than two million consumers who purchase $40 billion in goods and services annually.