Recent survey results indicate that college students are a demographic underserved by most publishers. Ninety-seven percent of college students report reading at least one to two books outside the scope of their courses each semester, according to Y2M. In addition, 79 percent report buying new books at bookstores, and another 44 percent buy new titles from online vendors. Knopf will work with the Y2M’s college marketing experts to creatively reach this active book-buying audience through Y2M’s media properties.
First Installation of Wireless RFID System in U.S. Library Deployed
Recent survey results indicate that college students are a demographic underserved by most publishers. Ninety-seven percent of college students report reading at least one to two books outside the scope of their courses each semester, according to Y2M. In addition, 79 percent report buying new books at bookstores, and another 44 percent buy new titles from online vendors. Knopf will work with the Y2M’s college marketing experts to creatively reach this active book-buying audience through Y2M’s media properties.