“Knopf is highly regarded in the industry for the quality of titles they have published, which span several categories, including nonfiction, fiction, biographies and even poetry and cookbooks,” says Dina Pradel, vice president and general manager of Y2M. “We strongly believe that college students are regular readers willing to buy new titles in bookstores and online, presuming publishers provide them with titles that speak to their interests. Compelling titles, coupled with the access to college opinion-leaders that Y2M can provide, should lead to increased penetration for Knopf in this demographic.”
First Installation of Wireless RFID System in U.S. Library Deployed
“Knopf is highly regarded in the industry for the quality of titles they have published, which span several categories, including nonfiction, fiction, biographies and even poetry and cookbooks,” says Dina Pradel, vice president and general manager of Y2M. “We strongly believe that college students are regular readers willing to buy new titles in bookstores and online, presuming publishers provide them with titles that speak to their interests. Compelling titles, coupled with the access to college opinion-leaders that Y2M can provide, should lead to increased penetration for Knopf in this demographic.”