“Y2M’s established position in the college media landscape is the ideal vehicle for us to connect students across the country with our books and gain a better understanding of what titles interest this specific audience,” says Scott DiPerna, manager of special marketing at Knopf. “College students are discriminating recreational readers who want to be challenged and entertained both inside and outside the classroom, which is why we believe the Knopf group is a perfectly suited publisher to meet their reading interests.”
First Installation of Wireless RFID System in U.S. Library Deployed
“Y2M’s established position in the college media landscape is the ideal vehicle for us to connect students across the country with our books and gain a better understanding of what titles interest this specific audience,” says Scott DiPerna, manager of special marketing at Knopf. “College students are discriminating recreational readers who want to be challenged and entertained both inside and outside the classroom, which is why we believe the Knopf group is a perfectly suited publisher to meet their reading interests.”