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8. Give readers a sample.
Browsing a book's contents is another major way shoppers are converted to buyers. Free digital sample chapters are a powerful way to give millions of book shoppers a chance to browse and get to know a new book instantly.
9. Measure and analyze your digital marketing efforts.
Another great advantage of digital e-book marketing is the resulting information that shows exactly what's working, and what isn't. Through Google Analytics or other measurement tools, publishers can quickly learn if a book's title and cover message are irresistible enough to "click," or if the jacket copy is successfully converting browsers to buyers.
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Peter Hildick-Smith
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