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10. Earn personal recommendations.
A large enough initial group of people have to first read and love a book before there are enough recommenders to make a difference in the book's later sales. Personal recommendations are earned, not created. Before that can happen, the book has to be discovered, interesting enough to buy, and a strong enough read that the reader will be moved to want to share it and recommend it. Make sure that those who are most likely to respond to a given book's topic or story have every chance to discover and read it. BB
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Peter Hildick-Smith
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