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Conversion: "Do book browsers convert to book buyers?"
6. Play to your author's strengths.
The No. 1 reason people buy a new book is because it's written by an author they like. While an author may not have name recognition, the title of their prior book or a major accomplishment outside of writing may be well-known. Make sure the book cover and copy clearly connect the author to what they're known for. It's often not their name, and it's much harder to convert a book browser to a buyer of a totally unknown author.
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Peter Hildick-Smith
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