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Discovery: "Do shoppers know a new book even exists?"
1. Focus on your intended audience.
Every book contains unique topics that appeal to specific reading audiences. Publishers must decide which audience to focus on, learn where they hang out, the key words they use for search, and where they indulge their interests—then intercept them there with the book's message and cover, in both online and offline locations. Mass appeal is rarely effective.
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Peter Hildick-Smith
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