Gale’s SVP Paul Gazzolo Wants to Unlock the Publisher’s Information Vault
How are you beginning to spread Gale's brand globally?
We have reps across six continents. They are quite experienced at selling Gale. They are also selling other Cengage products. Now we will have those reps purely focused on Gale or Cengage, so they won't be carrying a bag full of everything. That gives us the chance to get closer to the customer -- either a consortium customer, academic institution, or school authority at the government level -- and really understand how Gale can meet those customers needs. We also want to understand from these conversations what level of localization is necessary in order for that content to be valued and consumed at a local level.
- People:
- Paul Gazzolo
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.