Gale’s SVP Paul Gazzolo Wants to Unlock the Publisher’s Information Vault
For example, "Here is Joe. Joe is a plumber. Joe will need Chilton's Manuals, which is a Gale product." We have student personae, small business owners, we have a retiree, someone with a physical handicap that might require large print text, etc. These personae weren't built around, "This is the person who might buy a Gale product," they were built in a thoughtful way to help libraries think about patrons and design collection services and their delivery model against that. It was a very interesting project. It raised the level of discussion with librarians above the product level to who are the patrons that you need to serve better.
- People:
- Paul Gazzolo
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.