Gale’s SVP Paul Gazzolo Wants to Unlock the Publisher’s Information Vault
How are you meeting users where they are?
I'll start with the things we have done, which I can take no credit for. The first is text and data mining, which we've added to some of our archives here at Gale. It allows for a much deeper comb-through of content in order to study different trends. We have a cluster feature, for example, which is a visualization of not just what you're searching but also related topics or areas of possible interest. It's almost an infographic that widens the input of what you were searching. It allows users to get much more precise and laser-like in terms of definitions and make connections they wouldn't have otherwise.
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- Paul Gazzolo
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.