Digital Full Color Opens New Book Markets
With an average print run of 1.7 books, ColorCentric’s three Xerox four-color iGen and four Docutech lines deliver a wide variety of one-off and short-run standard and custom formats, largely to trade aggregators such as Lulu, but also to retail clients with continuing production requirements. The quality of its four-color output is astonishing, some of it breathtaking. I saw work ranging from high-end catalogs and pictorials to customized photo albums with die-cut window covers done both for corporations and individuals.
- Companies:
- Amazon.com
- Author House
- Book Expo America
- BookSurge
- Consortium
- Cyber-Read
- Deharts
- Digital Pulp Publishing
- Edwards Brothers
- Fiction-Wise
- Fidlar Doubleday Inc.
- IBM Corporation
- Ingram Industries Inc.
- Integrated Book Technology
- IUniverse
- Lightning Source Inc.
- Lulu.com
- NetLibrary
- Overdrive Inc.
- PMA
- RR Donnelley
- Xerox Corp.
- XLibris
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.