Digital Full Color Opens New Book Markets
Sophisticated color buyers will want to check out the variables in the different imaging and press technologies being offered, but the bottom line is that superior outcomes at commercially acceptable prices are now available.
To check out what was happening before Book Expo, I visited two major one-off and demand-printing digital printers: ColorCentric in Rochester, N.Y. (www.ColorCentric.com) and Integrated Book Technology (IBT) in Troy, N.Y. (www.IntergratedBook.com). A few years back, I had visited the LaVergne, Tenn., Lightning Source (www.LightingSource.com) plant, the industry giant in production-run book-at-a-time printing, and visited the company’s booth for an update at Book Expo. These visits provided a handle on the upcoming explosion of digital four-color production. They provided insight into how this new and as yet unnamed channel of digital demand manufacturing is both accommodating and shaping business and supply chain model.
- Companies:
- Amazon.com
- Author House
- Book Expo America
- BookSurge
- Consortium
- Cyber-Read
- Deharts
- Digital Pulp Publishing
- Edwards Brothers
- Fiction-Wise
- Fidlar Doubleday Inc.
- IBM Corporation
- Ingram Industries Inc.
- Integrated Book Technology
- IUniverse
- Lightning Source Inc.
- Lulu.com
- NetLibrary
- Overdrive Inc.
- PMA
- RR Donnelley
- Xerox Corp.
- XLibris
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.