Digital Full Color Opens New Book Markets
E-book sales potential is very opportunistic, especially in fiction and non-fiction trade books and in the portability of frequently used reference books or manuals. While the revenue may be marginal, creating electronic files up front that can be used for both iPod and e-book distribution should be standard practice. Having e-Book formats available for online retailers such as Amazon (www.Amazon.com), Fiction-Wise (www.FictionWise.com), Cyber-Read (www.CyberRead.com), or, the new kid on the block, Digital Pulp Publishing (www.DigitalPulpPublishing.com) can result at least in steady unanticipated lunch money if not significantly more—and enable inclusion in the growth of e-book collections packaged for libraries by e-book aggregators.
- Companies:
- Amazon.com
- Author House
- Book Expo America
- BookSurge
- Consortium
- Cyber-Read
- Deharts
- Digital Pulp Publishing
- Edwards Brothers
- Fiction-Wise
- Fidlar Doubleday Inc.
- IBM Corporation
- Ingram Industries Inc.
- Integrated Book Technology
- IUniverse
- Lightning Source Inc.
- Lulu.com
- NetLibrary
- Overdrive Inc.
- PMA
- RR Donnelley
- Xerox Corp.
- XLibris
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.