Social Media Spotlight: Socially Active
"Part of the success [on Twitter]," adds Liza Algar, Chronicle's executive director of marketing, "is that Guinevere has a great voice and really knows how to use those 140 characters. She has a personality that I love to follow because she says funny things and has cool things to share."
As for other measures of success, Chronicle also noted a strong increase in 2009 over the previous year in the number of unique visitors to its Web site, according to de la Mare, and Facebook and Twitter now are two of the top 10 referring sites back to ChronicleBooks.com. "That's significant because it means [those sites are] driving a huge amount of traffic back to our site," she says. "As far as our overall goals and strategies to build our audience, that's a very clear indicator to us that this has been very successful."