Social Media Spotlight: Socially Active
How Chronicle Books increased its Web site traffic and gained more than 14,000 followers on Twitter in less than a year.
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Planning Ahead
Chronicle's main social networking pages, such as on Facebook and Twitter, were established under the Chronicle Books brand; those pages are then used to help promote various titles and authors. "I'll work with marketing to come up with a specific social media campaign that will be integrated into their overall marketing plan. … I work very closely with [a title's] marketing manager to map out the schedule of promotions and giveaways, and what kinds of tweets we would do throughout the duration of their big publicity push," explains de la Mare. She also will tweet about upcoming author events.
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Janet Spavlik
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