Social Media Spotlight: Socially Active
How Chronicle Books increased its Web site traffic and gained more than 14,000 followers on Twitter in less than a year.
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"We definitely consider [social media] part of our overall marketing and publicity strategy. This is one prong," adds Algar. "We're really excited about being able to connect with our consumers in a way we haven't been able to before."
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Janet Spavlik
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