Social Media Spotlight: Socially Active
How Chronicle Books increased its Web site traffic and gained more than 14,000 followers on Twitter in less than a year.
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Chronicle also relies on its authors to establish and maintain social networking pages that promote the brand and specific titles, and then interweaves those pages into the Chronicle Books social networking pages. "The authors become a really great resource for … content to populate our feeds," says de la Mare. "A lot of times the consumers are very interested in hearing directly from the authors. And we're really all about connecting people and not becoming a fortress between our publishing house and our authors."
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Janet Spavlik
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