How Crowdsourcing is Powering New Publishing Platforms
Publishers find new talent and empower loyal fans by tapping the crowd.
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Ellen Harvey
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Although Swoon Reads provides the same type of editorial and marketing services that it would to a traditionally published author, the difference lies in the reader dynamic. "The readers are promoting you," said Feiwel, "They don't want you to tell them what is big. They want to tell you. Then they will advocate for your product."
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- Companies:
- Macmillan Publishing Solutions
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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