How Crowdsourcing is Powering New Publishing Platforms
Mobilizing Readers
Liz Pelletier capitalizes on this type of advocacy at Entangled Publishing by encouraging reader feedback and incentivizing them to promote their favorite new works on social media. Pelletier is mobilizing book fandom by partnering with the company Fancorp, a platform that allows her to assign social media tasks to fans. Pelletier can assign a simple task, like tweeting about a new book release, and reward fans for their activity with points that they can turn in for rewards, like a signed copy of their favorite book. By doing this, Entangled promotes its works at a minimal cost. "Instead of connecting with 100,000 readers, we connected with 1,000 influencers who can share our story," said Pelletier.
- Companies:
- Macmillan Publishing Solutions
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.