How Crowdsourcing is Powering New Publishing Platforms
Publishers find new talent and empower loyal fans by tapping the crowd.
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Ellen Harvey
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Building A Fan Base
If powerful reader advocacy is the enticement for publishers, immediate feedback is what draws in the authors, said Molly O'Neill of Storybird. "The difference between a print and digital product is doing everything first in print -- writing, editing, etc.," said O'Neill, "And a post-filtering environment in digital where the work changes based on reader response."
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- Companies:
- Macmillan Publishing Solutions
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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