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"We did not want to enhance price points," she said. "We did it to 'blow up' the book." The core challenge for her developers, she said, is to make sure extra features serve to further immerse people in stories, rather than take them out of them.
"We must experiment," Peter Balis of John Wiley and Sons said of e-books in a Monday afternoon session. "Anyone who says we are just out to make money must not know the profit margins."
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- People:
- Steve Paxhia
- Places:
- New York
E
Jim Sturdivant
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