IDPF Conference Reveals Consumer Habits, Platform Strategies, New Standards

Of consumers surveyed in January 2011, 77.3 percent are "satisfied" or "highly satisfied" with the price of e-books, Paxhia said. The feature sets most desired in e-books are affordability (seen by 75 percent of respondents as "very important"), followed by readability, ease of acquisition, portability (all over 70 percent) and speed (over 60 percent). Searchability and eco-friendliness were important to 35 percent of respondents, though the later is growing as a factor.