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"When you have recognizable value that the consumer can quickly see, well designed devices and platforms [and] strong, enthusiastic channel partners, it equals rapid market expansion," he said.
E- books or Apps?
Publishers are experimenting in the marketplace to identify the best ways to use enhanced ebooks and apps. In the non-fiction space, apps are a natural fit with data-heavy products, noted Random House's Liisa McCloy-Kelley during a Monday afternoon discussion. "There are a lot of things that are books these days that really would be better apps," she said.
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- People:
- Steve Paxhia
- Places:
- New York
E
Jim Sturdivant
Author's page
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