IDPF Conference Reveals Consumer Habits, Platform Strategies, New Standards

Among reading devices, consumers are most satisfied with Amazon's Kindle (75 percent) followed by the Nook (70 percent) and iPad (60 percent). "As a reading device, we consider this to be a bifurcated market," Paxhia said. "Many people who buy iPads read on iPads, but people who buy dedicated readers buy them for reading. And the satisfaction that we're seeing among this dedicated reading market is tremendous."