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Richard Nash of Red Lemonade/Cursor said e-book enhancements are too often driven by a desire to hold price points, rather than truly enhance the product. Building in multimedia "do-dads," he said, is a "producer-driven impulse rather than reader-driven or even [author]-driven impulse."
Raccah disagreed, calling her company forays into apps "incredibly exploratory."
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- People:
- Steve Paxhia
- Places:
- New York
E
Jim Sturdivant
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