Guest Column: What Readers Want From E-books
If we want others to adopt e-books, we have to stop making e-reading difficult for them.
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Malle Vallik
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We’ve managed to convert some of these avid print readers to e-books almost in spite of ourselves, as they’ve discovered the technological hurdles are worth overcoming in order to access the benefits of e-books (speed, convenience, portability). If we want to convert the rest, we need to stop making it hard for them and start making it easy.
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Malle Vallik
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