Guest Column: What Readers Want From E-books
If we want others to adopt e-books, we have to stop making e-reading difficult for them.
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Malle Vallik
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Clearly we cannot continue to overlook their needs. With a little attention to her desires, you can have a loyal customer for life.
So let’s examine what’s worked for her so far with e-books. What has her experience been like? Why has she chosen to read digitally along with print?
She is a reader. A passionate, avid, engaged reader who often describes herself as addicted to books. That is why e-books work for her.
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Malle Vallik
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