Guest Column: What Readers Want From E-books
If we want others to adopt e-books, we have to stop making e-reading difficult for them.
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Malle Vallik
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My romance reader does not read for status; she reads for an entertaining escape. She moved past the nostalgia of a print edition (I love the “smell” of a real book!) very quickly. She’s a little intrigued by the idea of digital books with more—i.e., videos and other interactivity—but until the entire process is simpler, this is not the main selling feature for her. Instead, she worries whether or not she can read her book five years from now.
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Malle Vallik
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