Guest Column: What Readers Want From E-books
If we want others to adopt e-books, we have to stop making e-reading difficult for them.
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Malle Vallik
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What does this smart customer want? She wants an easy shopping and download process. She expects to be able to shop from many different online retailers and is usually shocked when she learns a dedicated device has tied her to one format. As she moves to second- and third-generation e-readers, she expects her books to migrate with her. After all, they are her books.
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Malle Vallik
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