Sourcebooks CEO Says It's "Not Business as Usual"
In her presentation at BISG's Making Information Pay, Dominique Raccah stressed the need for publishers to adapt in a few key areas.
First, she stressed the importance of “category leadership” in today's marketplace. As shelf space for books continues to decline, “Retailers will be showing the top two or three things in a category,” she said. The key to being among those selected for such limited space, she said, is focus—be the best publisher of vegan cookbooks, not just cookbooks, for example.
- Companies:
- The Book Industry Study Group
- Places:
- Country Music
- New York
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