Sourcebooks CEO Says It's "Not Business as Usual"
In her presentation at BISG's Making Information Pay, Dominique Raccah stressed the need for publishers to adapt in a few key areas.
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First, she stressed the importance of “category leadership” in today's marketplace. As shelf space for books continues to decline, “Retailers will be showing the top two or three things in a category,” she said. The key to being among those selected for such limited space, she said, is focus—be the best publisher of vegan cookbooks, not just cookbooks, for example.
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- Companies:
- The Book Industry Study Group
- Places:
- Country Music
- New York
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