Sourcebooks CEO Says It's "Not Business as Usual"
In her presentation at BISG's Making Information Pay, Dominique Raccah stressed the need for publishers to adapt in a few key areas.
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“We are today a much more focused publishing company. We're going to compete harder in fewer categories,” she said. “We're starting to organize internally around certain categories.”
Raccah also advised that publishers focus on “publishing authors, not books.” “What will make this author a leader in this category?” she posed. Likewise, today's marketplace demands a greater partnership between publishers and authors, she said.
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- Companies:
- The Book Industry Study Group
- Places:
- Country Music
- New York
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Noelle Skodzinski
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