Sourcebooks CEO Says It's "Not Business as Usual"
In her presentation at BISG's Making Information Pay, Dominique Raccah stressed the need for publishers to adapt in a few key areas.
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In addition to illustrating the potential for multimedia content sales, this shows the potential for developing a “deep vertical,” she said. Publishers should think about what the next step is in the line of content products serving a market niche, she suggested. For Sourcebooks, that could be creating a baby-name consultancy. “I'm not sure we want to be in that,” laughed Raccah, but that would be another possibility.
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- Companies:
- The Book Industry Study Group
- Places:
- Country Music
- New York
E
Noelle Skodzinski
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