Sourcebooks CEO Says It's "Not Business as Usual"
In addition to illustrating the potential for multimedia content sales, this shows the potential for developing a “deep vertical,” she said. Publishers should think about what the next step is in the line of content products serving a market niche, she suggested. For Sourcebooks, that could be creating a baby-name consultancy. “I'm not sure we want to be in that,” laughed Raccah, but that would be another possibility.