Sourcebooks CEO Says It's "Not Business as Usual"
As an example of how she is heeding her own advice, Sourcebooks launched its new “Author Toolkit” several weeks ago, including author webinars, media training classes and other author services, such as a tool that enables authors to turn their book covers into an e-card.
The “Content Continuum”
Raccah suggested that publishers also need to embrace the concept of the “content continuum,” or “unbundling of the publishing process,” making content accessible any way that consumers want it. “This is the largest opportunity I've seen in 22 years as a book publisher,” said Raccah.