Sourcebooks CEO Says It's "Not Business as Usual"
In her presentation at BISG's Making Information Pay, Dominique Raccah stressed the need for publishers to adapt in a few key areas.
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The content continuum is a “niche publishing strategy,” she added. As an example, Raccah mentioned Sourcebooks' successful books “The Complete Book of Baby Names,” and “Best Baby Names”; Sourcebooks is now publishing its baby-name content in e-book format and as an iPhone application (which Raccah says should be profitable by the end of the year).
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- Companies:
- The Book Industry Study Group
- Places:
- Country Music
- New York
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Noelle Skodzinski
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