Digital Directions: DRM: The Battle Observed
Is digital rights management necessary, or will it hinder the opportunity that lies in digital, networked content?
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The case of iTunes’ movie rentals indicates that DRM is likely a necessary, though possibly transitional, aspect of many digital distribution scenarios in order to allay the fears of content creators. It gets the ball rolling, allowing participation prior to the emergence of new revenue models.
In the meantime, we need to continue to push for DRM approaches that are more elegant and do not impede legal uses of content, and to keep federal intervention to a minimum. In addition, we should continue to explore business models that are not dependent upon DRM, to continue to discover the tremendous value of accessible, fully networked digital content.
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- Companies:
- Adobe
- Apple
- Electronic Frontier Foundation
- Places:
- U.S.
Andrew Brenneman
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