Digital Directions: DRM: The Battle Observed
Is digital rights management necessary, or will it hinder the opportunity that lies in digital, networked content?
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The business models used to drive the creation of content will need to evolve in a DRM-less world. Such revenue models will likely vary depending upon the audience. In education, for example, monetization might be derived more from charging for certification exams rather than the textbook to prepare for the exam. Contextual advertising also has been proven to be a surprisingly robust revenue model. Author Cory Doctorow has observed that by making his works freely available, he actually sells more books. We need to be open to exploring these new models.
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- Companies:
- Adobe
- Apple
- Electronic Frontier Foundation
- Places:
- U.S.
Andrew Brenneman
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