Digital Directions: DRM: The Battle Observed
Even if such an ideal DRM technology were to exist, I wonder if we are all just missing the point. In the zeal to lock down content, are publishers demonstrating a lack of understanding of the dynamics and opportunities in digital, networked content?
Digital, networked content, particularly book content, when not restricted by DRM, has the potential to dynamically interact with other works in the form of links and collections; to connect and interact with communities instantaneously and globally; and to interact with software applications, such as search engines. This interaction can create tremendous value—a whole far greater than the sum of its parts. None of this dynamic interaction can take place if the content is locked inside DRM, as it is applied today. DRM allows content to be distributed and sold, but not to generate value through dynamic interaction.
- Companies:
- Adobe
- Apple
- Electronic Frontier Foundation
- Places:
- U.S.