Launch Party: Behind the success of Geoff Smart's bestselling "Leadocracy"
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Brian Howard
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New%20York%20Times<%2Fem>%20Bestseller%20“Who%3A%20The%20A%20Method%20for%20Hiring,”%20and%20Tanya%20Hall, %20Director%20of%20Marketing%20and%20Business%20Development%20for%20Greenleaf%20Book%20Group,%20to%20chat%20about%20about%20the%20launch%20strategy%20behind%20the%20new%20bestseller,%20"Leadocracy."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Flaunch-party-behind-success-geoff-smarts-bestselling-leadocracy%2F" target="_blank" class="email" data-post-id="2309" type="icon_link">
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Book Business: You mentioned to me political books are hard to sell leading up to an election because there are so many titles jockeying for position in that space. Were there any tactics you used to emerge from that pack?
Geoff Smart: Yes, making the theme oddly nonpartisan and positive in a sea of negativity.
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