Launch Party: Behind the success of Geoff Smart's bestselling "Leadocracy"
Book Business: So this book was on the New York Times and Wall Street Journal (business and nonfiction) bestseller lists in July. How has it continued to do for you?
Geoff Smart: Awesome. Selling in top 100 political leadership books. Over 30 great media hits. The launch exceeded expectations.
Book Business: How did you capitalize on Mr. Smart's previous, co-authored bestseller? I notice that the “A” is very subtly underlined on the book jacket. Is that a nod to "Who: The A Method for Hiring"?
Geoff Smart: Yes, the underlined A is a nod to “Who,” and existing fan purchases from “Who” is how we got to bestseller status. Credibility too—“Who” has been one of the best-selling and most-acclaimed books on hiring leaders in the private sector. “Leadocracy” simply extends the focus to hiring leaders in the public sector.